Sending SMS messages is not only a trend but most of the big and small brands are opting for sending bulk SMS to their customers and targeted audiences through SMS gateway to keep them updated and also to promote new launches every now and then.
Bulk SMS (text message) marketing
Bulk SMS marketing is an effective technology for attracting clients and raising customers’ loyalty.
Bulk SMS campaigns became one of the most popular kinds of mobile marketing, as it is the quickest, technically easy and not very expensive way to deliver information.
Why bulk SMS marketing is effective?
- Personalization. With the help of modern technologies, text of a message can contain the recipient’s name or the name of their company. Almost every received sms is read by a subscriber.
- One of the cheapest way of communication with prospects and clients.
- There are no bounces. Even if a subscriber is unavailable, they will receive SMS as soon as turn on a phone.
- Allows to reduce expenditures for advertising.
- You don’t need special skills to send SMS campaign.
- Campaigns are delivered very quickly.
- Allows to increase sales and customers’ loyalty.
How to use this method of communication?
To send SMS campaigns, you need to find a company offering marketing services, supply it with your mailing list. Then decide upon the text of SMS and discuss payment terms and conditions. Besides, a great advantage is the choice of pricing plans for SMS campaigns. For the first time, you can have a free plan to test the service.